Video - Girls Make Your Move
Mar 7, 2016 | Videos
Lack of time, low confidence and a fear of being judged are causing teenage girls to abandon exercise, according to the health minister.
Sussan Ley has launched the #girlsmakeyourmove advertising campaign to encourage adolescent girls to get active.
It follows new research showing 55.9 per cent of girls aged 15 to 17 reported undertaking little-to-no exercise or physical activity - compared to 38 per cent of boys their age.
“I’ve been a teenage girl, and there’s everything from pimples, periods and other puberty blues through to trying to ‘look cool’ and ‘fit in’ in your decision making when it comes to playing sport and exercising,” said Ms Ley.
“When you’re a boy, it’s cool to be a sports hero and get all sweaty and dirty. I want girls to get that message too.
“This campaign was a fun way to encourage young women in their teenage years to build their bodies as they are growing.”
The minister says it aims to build the foundations for future health.
“Physical activity in the teenage years lays down the muscle and bone you need for the rest of your life.
“It’s a unique time as your body develops and the greatest opportunity to build up strength for your later years.”
The 45 second video above is the TV advert. See what you think...
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